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The Importance of Targeting Low-Difficulty Keywords for SEO Success

Updated: Dec 10, 2023

The target keyword is the backbone of a good SEO strategy. It is the starting point for all other aspects of SEO, including on-page optimization, link building, and content marketing.

However, not all keywords are created equal. Some keywords are much easier to rank for than others. These are what we call low-difficulty keywords.


In this article, we will discuss the importance of targeting low-difficulty keywords for SEO success. We will also provide some tips on how to find and target these keywords for your website.


The target keyword is the backbone of a good SEO strategy. It is the starting point for all other aspects of SEO, including on-page optimization, link building, and content marketing.  However, not all keywords are created equal. Some keywords are much easier to rank for than others. These are what we call low-difficulty keywords.   In this article, we will discuss the importance of targeting low-difficulty keywords for SEO success. We will also provide some tips on how to find and target these keywords for your website.

What are Low Difficulty Keywords?


Low-difficulty keywords are those keywords that are relatively easy to rank for in the search engine results pages (SERPs). They are not as competitive as other more difficult keywords and can be captured with less effort and investment. For example, keywords that have a low competition score, have a low keyword difficulty score, and appear low in the SERP rankings are usually considered low-difficulty keywords. The aim is to identify such keywords and build an effective SEO strategy around them. This will help you to secure rankings and drive organic traffic to your website.


Low-difficulty keywords are usually short-tail or long-tail phrases. They may not be as popular or as competitive as other related keywords, but they can still bring significant amounts of organic traffic to your website. Furthermore, they are usually more targeted and thus, provide better conversions.


There are, however, some risks involved in targeting low-difficulty keywords as well. These include the possibility of oversaturating the SERPs with similar content. This can lead to a decrease in rankings and, eventually, organic traffic.

The benefits of targeting low-difficulty keywords


Targeting low-difficulty keywords can provide a number of benefits for your SEO success. Firstly, since they are not as competitive as more difficult keywords, you can achieve rankings more easily and quickly. This means that you can start generating organic traffic with minimal effort and costs. Moreover, targeting low-difficulty keywords can help to optimize your keyword research strategy. You can use them to expand your keyword research, identify new opportunities, and gain better SEO insights.


You can also use them to identify other related, more difficult keywords that you can use in your SEO strategy. Furthermore, targeting low-difficulty keywords can help to build an organic link profile. This is especially beneficial for small and medium-sized websites that don’t have the budget or resources to engage in aggressive link-building tactics. Low-difficulty keywords can help to draw organic links to your website naturally, which can improve your visibility and rankings.


How to target low-difficulty keywords


The best way to target low-difficulty keywords is to focus on long-tail keywords. Long-tail keywords are typically less competitive and are more likely to bring in relevant organic traffic. These are usually more specific, niche queries rather than general, broad-based keywords. You can use keyword research tools such as Google Keyword Planner, SEMrush, and Ahrefs to identify long-tail keywords related to your industry or niche. You can also use these tools to estimate the keyword difficulty score for each keyword and determine which ones are low-difficulty keywords. You can also use competitor analysis to identify low-difficulty keywords.


Consider the competition’s keyword strategy and see if there are any keywords that they are targeting that you can use to your advantage. This can help you to get a better idea of which keywords have low difficulty scores and can help to inform your keyword targeting strategy. Once you have identified your target low-difficulty keywords, you can start to optimize your website and content for them.


This includes updating existing content and creating new content that is optimized for these keywords. You should also focus on link-building and other off-page optimization tactics.


Conclusion

In conclusion, targeting low-difficulty keywords can bring a number of benefits to your SEO strategy. They are typically less competitive and can be captured with less investment and effort. They can also help to provide valuable insights into your competitor’s keyword strategy and give you a better idea of what keywords to target. You should use keyword research tools and competitor analysis to identify low-difficulty keywords related to your industry.


Once you have identified your target keywords, you should start to optimize your website and content for them. This includes updating existing content and creating new content that is optimized for these keywords. Additionally, you should focus on link building and other off-page optimization tactics to help secure your desired rankings.

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