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Value Delivery Methods for Ecommerce

Updated: Jun 11, 2023

A value delivery technique for eCommerce is the way a product is intended to provide the maximum value to consumers that use it. White label services, private label services, wholesaling, dropshipping, and subscription-based services are common types of value delivery methods for eCommerce. Your value delivery mechanism is the engine if your business concept is the automobile.

Here are some of the most common ways of distribution used by industry leaders and market disruptors:

Value Delivery Methods

White label

When a firm labels and sells a product under its own name and trademark, but it is manufactured or obtained through a third-party distributor, this is known as white labeling. This can assist to increase brand awareness while lowering production costs.

White labeling is common in highly replicated industries like fashion and cosmetics.

Private label

A private label product is one that a store obtains from a third party and sells under its own brand name. The store has complete control over the goods or products. This covers the product's specifications, packaging, and everything else.

The store is then given private-label items to sell. They are the company's 'own brand' items in the eyes of consumers.


Wholesale e-commerce is a B2B e-commerce strategy in which you sell your items in bulk and at a discount to other businesses — effectively acting as a middleman between the manufacturer and the distributor or retailer.

A store will often offer its items at a large discount when using a wholesaling strategy.


Dropshipping is one of the fastest-growing e-commerce techniques.

Dropshippers often promote and sell things delivered by a third-party provider, such as AliExpress or Printful. Dropshippers function as a go-between, connecting purchasers with producers. Users may connect inventory from suppliers all across the world for their stores using simple tools.

Service subscription

Publishing houses in England employed a subscription model to supply books to their devoted clients as early as the 1600s.

Businesses are moving beyond magazines and fruit-of-the-month clubs thanks to e-commerce. Subscription services are now available in almost every industry, providing clients with convenience and savings.


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