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The Top 10 SEO Link-Building Strategies

Updated: Jun 17

Are you looking for ways to improve your website’s ranking in the search engine results pages (SERPs)? If so, then you need to know about SEO link building. Link building is the process of acquiring links from other websites to your own.  Links are one of the most important ranking factors for SEO. They help search engines determine the quality and relevance of your website. In other words, the more high-quality links you have pointing to your website, the higher your website will rank in the SERPs.  There are two types of links that you can build for your website: internal links and external links. Internal links are links that point from one page on your website to another page on your website. External links are links that point from another website to your website.   In this article, you will learn about the top 10 SEO link-building strategies that every website owner should know. By implementing these strategies, you will be able to acquire the high-quality links that you need to improve your website’s ranking in the SERPs.

Are you looking for ways to improve your website’s ranking in the search engine results pages (SERPs)? If so, then you need to know about SEO link building. Link building is the process of acquiring links from other websites to your own.


Links are one of the most important ranking factors for SEO. They help search engines determine the quality and relevance of your website. In other words, the more high-quality links you have pointing to your website, the higher your website will rank in the SERPs.


There are two types of links that you can build for your website: internal links and external links.


Internal links are links that point from one page on your website to another page on your website.


External links are links that point from another website to your website.

In this article, you will learn about the top 10 SEO link-building strategies that every website owner should know. By implementing these strategies, you will be able to acquire the high-quality links that you need to improve your website’s ranking in the SERPs.


What are SEO Link Building Strategies?


SEO link building is the process of acquiring high-quality links from other websites to your own. This process is fundamental to improving the visibility and performance of your website in the SERPs. The more links you have pointing to your website, the more “link juice” you will have and, consequently, the higher you will rank in the SERPs.


When it comes to link building, there are various strategies that you can use to acquire links. These strategies involve researching competitors’ backlinks, creating linkable assets, publishing content on high-authority sites, and many more. By implementing these strategies, you will increase the chances of acquiring links from other websites and, consequently, improve your website’s ranking.


How to Build Links?


The most common link-building strategies can be categorized into four main types:


  1. Adding links: This involves manually placing your link on various websites.

  2. Requesting links: This strategy entails reaching out via email to the owners of relevant websites to request a link to your content.

  3. Purchasing links: Similar to requesting links, but involves offering monetary compensation or other incentives in exchange for the link.

  4. Earning links: This focuses on creating and promoting exceptional content that naturally attracts links from other sites.


Link-Building Strategies for SEO


Below, you will find the top 10 SEO link-building strategies that every website owner should know. These strategies will help you acquire high-quality links from other websites and increase your website’s visibility and performance in the SERPs.


1. Research Competitor's Backlinks


One of the most effective SEO link-building strategies is to research the backlinks of your competitors. To do this, you need to use a backlink analysis tool that allows you to identify the websites that have links pointing to your competitors’ websites. Identifying these websites can help you determine which websites to target when outreach campaigns.


Once you have identified the target websites, you can then create content that is relevant to these websites and submit them for consideration. By doing this, you will increase the chances of acquiring a link from a high-authority website.


Additionally, this strategy saves time as you already know which websites accept links from relevant websites.


2. Create Linkable Assets


Creating linkable assets is another great SEO link building tactic. Linkable assets are pieces of content that other websites are likely to link to. Creating these pieces of content gives you the opportunity to acquire natural links as other websites with relevant and related content are more likely to link to your website.


Some types of linkable assets include infographics, videos, case studies, ebooks and white papers. When creating these, it’s important to make sure that they are useful and informative. Once they are, you can then reach out to relevant websites and request a link to your website.

3. Publish Content on High-Authority Sites


Publishing content on high-authority sites is another great strategy for acquiring links. By publishing content on these sites, you are increasing the chances of acquiring natural links from other websites that view your content and decide to link to it.


When submitting content for publication, make sure to only publish content that is relevant and of high quality.


Additionally, ensure that the content includes a link back to your website. This will ensure that you acquire a link whenever someone views your content.

4. Do Guest Blogging


Guest blogging is another effective SEO link-building strategy. By contributing content to other websites, you can acquire natural links to your website as well as increase your website’s visibility. When looking for blogs to contribute content to, opt for websites that are in the same niche as your own.


Additionally, make sure that you write high-quality and informative content. Doing this will ensure that your content is more likely to be accepted by other websites and, consequently, you will have a higher chance of acquiring links.


5. Create an Infographic


Creating an infographic is an excellent way to get links to your website. An infographic is an image that contains useful and interesting information that is easy to digest and share. Creating an infographic can be a great way to acquire brand mentions and even links.


When creating an infographic, ensure that you create one that is of high quality and contains relevant and helpful information.


Once you have created the infographic, you can then reach out to websites that are likely to link to it and submit it for publication.


6. Offer Free Tools


Offering free tools is another great link-building strategy. By offering free tools, you are increasing the chances of acquiring links from other websites. This is because other websites may link to your website if they find your tools to be useful and helpful to their visitors.


When creating tools, make sure that they are relevant and of high quality. Also, ensure that you advertise and promote your tools so that other websites are aware that they are available. Then, you can reach out to relevant websites and request a link to your tool.


7. Participate in Question-and-Answer Sites


Participating in question-and-answer sites is another great link-building strategy. By participating in these sites, you will be able to answer questions posed by other users.


Furthermore, you can add a link to your website in your answer if it is relevant and helpful. When participating in these sites, ensure that you take the time to give thoughtful and helpful answers.


Doing this will ensure that users appreciate your answers and, consequently, you will be more likely to acquire links from other users.


8. Create a Free eBook


Creating a free eBook is another great link-building strategy. By creating a free eBook, you are increasing the chances of acquiring links from other websites. This is because by offering a free eBook, other websites are more likely to link to your website as it is seen as valuable content. When creating an eBook, make sure that it is relevant and useful to other websites.


Additionally, make sure that you promote your eBook so that other websites are aware of it. Then, you can reach out to other websites and request a link to your eBook.


9. Participate in Industry Forums


Participating in industry forums is an effective SEO link-building tactic. By participating in these forums, you can establish yourself as an expert in your industry and acquire brand mentions and links from other websites. When participating in these forums, ensure that you demonstrate your knowledge through your posts and are helpful to other


10. List Your Business on Local Directories


Listing your business in local directories is a great way to increase your visibility and reach potential customers in your area. When you list your business in a directory, potential customers will be able to find you more easily when they search for businesses like yours.


There are a few things to keep in mind when you're listing your business in a local directory. First, make sure you include all the important information about your business, such as your address, phone number, email, and website.


You'll also want to include a brief description of your business, so potential customers know what you do.


Finally, don't forget to include some keywords that describe your business, so potential customers can find you even if they don't know your exact business name.

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